Real Madrid has announced that it has extended its sponsorship agreement with the global brand for another five years, boosting the annual sponsorship fee to over €100 million.
The announcement was made during Real Madrid's pre-season tour in the United States and came after months of negotiations between the two parties. The new deal will see the club continue to benefit from the strong relationship it has built with the global brand over the past decade.
Real Madrid is one of the world's most successful football clubs, having won numerous titles including six UEFA Champions League titles and four La Liga titles. The club's success has been driven by its talented players, but also by its strong financial backing.
The new sponsorship deal will allow Real Madrid to continue to invest in its players, training facilities and infrastructure. It will also help the club to maintain its position as one of the top teams in Europe and beyond.
The extension of the sponsorship deal is a testament to the strength of the relationship between Real Madrid and the global brand. Both parties have benefited from this partnership, with Real Madrid benefiting from increased revenue and the global brand benefiting from increased visibility and brand awareness.
Overall, the new sponsorship deal is a positive development for both parties involved, and sets the stage for further success in the coming years.